Content Optimization

Website content optimization is crucial for all written text, but it is particularly important for landing pages that include information about other content pieces.

Through content optimization, we are providing essential data that search engines will use to determine what your content — and, by extension, your business — is all about. Search engines then use this information in the search results they display for relevant keyword terms or phrases.

Title tags:

One of the most important elements of website optimization is the title tag. In HTML code, the tag “(title)” is used to set off the page’s title tag, which tells the audience what the page is about in just a few words.

Meta descriptions:

Meta descriptions are typically displayed in search engine results pages (SERPs) as the descriptor text for each result, making it a key piece of information for your audience.

Meta keywords:

Meta keywords are somewhat similar to meta descriptions. And although the meta keywords tag doesn’t seem to directly help improve page rankings, they have been known to potentially hurt search engine rankings if the tag is “overstuffed.”


A keyword-rich URL provides search engines with even more descriptive information about your content. So, in addition to optimizing content tags, your URL structure should be optimized to ensure that it is straightforward, meaningful, and contains the appropriate keywords that are relevant to your content. When appropriate, you may want to incorporate long-tail keywords into your URLs, so users seeking more specific results may find your content more easily in their searches.


As consumers frequently search for images, the visual content you display on your website also needs to be optimized for discovery. Not only are images included in specific “Image” searches on search engines, they can also appear in the main “Web” search results — if the search engine determines that your image is relevant to a particular search term or phrase. In fact, your images may appear on a SERP even when your other content pages don’t.

Common features for any of our Website Design

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